Ditch the Career Site. Start using Facebook for Employer Branding

June 17th, 2013 - Jacco Valkenburg

Are you looking to update or create a new Career Site on the WWW? Think before you start as it requires:

  1. Project team
  2. Employer Branding expertise
  3. Requirements gathering
  4. Internet agency
  5. SEO/SEA specialists
  6. Content Management System
  7. (Re-)Design of Site
  8. Alignment with Marcom, Internet agency, Management, and other stakeholders
  9. Money
  10. Time… (most likely 3+ months)

Career Site

Is a traditional (WWW) Career Site still a smart thing to do in 2013? Jacco Valkenburg is one of a growing band of recruiters who is looking to move his clients career sites from a traditional website to a Facebook career page, utilising Facebook technology, search and targeting. Others are strongly opposed to this view, believing the career site to be the number one venue for applications.

Come and join the argument at iRecruit Expo on 20 June 2013 in Amsterdam!

UPDATE: This presentation is now available via Slideshare


For more information feel free to contact Jacco Valkenburg, by telephone +31 6 2825 7098 or by e-mail jacco@recruit2.com

Reacties (2)

  1. John James
    July 10, 2013 om 06:08

    This post fails to point out the effort and cost necessary to get similar functionality of a career site into a facebook page (job search and apply, interactive info about the company etc.)

    It basically says that career sites cost more (which the cost might not be as significantly greater as stated, see above) but doesn’t mention the things a company might be missing out on by not having a career site.

    The logic stated above is similar to saying companies should just use standard wordpress installations and themes for their career portals. It’s low cost and similar functionality to a facebook page.

    • Jacco Valkenburg
      July 10, 2013 om 10:39

      @John Thanks for your comment. This posting was just a teaser to start a discussion at iRecruitExpo but you can find the presentation now on Slideshare: http://www.slideshare.net/Jacco/ditch-the-career-site.

      The great thing about a Facebook Career Page is that most of it you can do yourself. A tab with job search functionality is (almost) free with many of the Facebook apps that are available, like Work for us or Yoomy, which can include a connection with your ATS. Interactive info? The Facebook timeline is the beste place for this but if you want you can create a special tab for this too (you probably want to hire an internet agency for this).

      What do you think the advantages are of a career site above a Facebook career page? Please note that on slide 14 of my presentation I’ve written down 10 misunderstandings of Facebook career pages.

      I believe it does makes business sense to use standard solutions, and most companies do these days. In The Netherlands stand-alone Career Sites are often build in WordPress CMS. It’s very suitable for this purpose, user-friendly, and available at very low costs.

      The next evolution might be a Facebook Career Page. I’ve started with this at one of my clients and it has proven to be very effective and efficient. It’s highly unlikely that the traditional WWW Career Site will come back here.


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