Selection 2.0: The Social Interview Case Study

January 24th, 2012 - Jacco Valkenburg

You are most likely using social media for recruiting. And, according to many surveys, you are probably also using it for pre-screening applicants. But are you using it for the selection of candidates too? Digital Advertising Agency R/GA wanted to try a new kind of job interview: The Social Interview. They asked summer internship candidates to allow them to post three questions to their Facebook wall—not for them to answer, but for their friends to answer.


The results? The collective answers provided a fuller picture of the candidate, and a unique portrait of them for both R/GA and their own social network. It also stimulated media discussion outside of Facebook. With thousands of answers posted, they discovered some of the most young, social media savvy minds around.


Want to learn more about using Facebook for your recruiting efforts? Book our Expertclass ‘Recruitment via Facebook’ now or contact us for more information.


For more information feel free to contact Jacco Valkenburg, by telephone +31 6 2825 7098 or by e-mail

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