You are most likely using social media for recruiting. And, according to many surveys, you are probably also using it for pre-screening applicants. But are you using it for the selection of candidates too? Digital Advertising Agency R/GA wanted to try a new kind of job interview: The Social Interview. They asked summer internship candidates to allow them to post three questions to their Facebook wall—not for them to answer, but for their friends to answer.
[youtube]http://www.youtube.com/watch?v=K8kJGff8Tkw[/youtube]
The results? The collective answers provided a fuller picture of the candidate, and a unique portrait of them for both R/GA and their own social network. It also stimulated media discussion outside of Facebook. With thousands of answers posted, they discovered some of the most young, social media savvy minds around.
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